Video can be a great way to help your business to stand out from your online competitors. YouTube is not just for entertainment. In fact, it’s now an important business resource. With some time and creativity, you can use video to create new opportunities for your business. Whether you decide to make videos about how to use your newest equipment, or training videos for your staff, YouTube is an easy and effective tool.
Image – free for commercial use
Unlike other forms of advertising, YouTube, like most parts of social media, is free to use. You don’t need money and connections in order to succeed as you do in traditional media. Video can be used by a small startup, which will have the same potential to go viral as a more recognized brand. Videos and images are some of the most shared and seen content on the internet. With just one click, a user can easily share something to their own social media accounts, and from there, it can spread very quickly. You can also use OTT advertising (what is OTT?) to advertise on other people’s content.
Using YouTube for your small business can increase your audience with no real cost to you beyond the cost of the equipment for your videos. You can even make them on your phone when you get started, and invest in better equipment later on.
You can use YouTube to promote your products and services to generate leads. A YouTube video is a great referral back to your website. Your video could be seen by many people and shared through different social media like Twitter or Facebook. Each video has keywords and tags associated with it, so it can be found by those who are looking for what you can offer.
It’s also interesting and useful to know that Google owns YouTube, and has around of 70% of the search engine market. When you use Google to search, you also have the option to view images, maps, videos, and more. Have you noticed that every video that Google shows you is from YouTube? YouTube can be a powerful way to showcase your business and generate more leads in your target audience.
A YouTube channel is a bit like having a second website and gives you somewhere to showcase your company, products, and services. You can describe each video that you post with tags to optimize them and attract the kind of viewers that you need. Tagging your videos for SEO purposes will give you the advantage of being found in a search. Every SERP, or search engine results page, gives results for videos, as well as written content. For example, if you do landscape gardening, that key term will deliver millions of results, but only thousands of videos. Just like the blog articles you produce, you want your keyword to appear in the title of the video, so search engines can index it easily, and your target audience can find it.
Thank you for reading!