business

The Best Business Ideas to Create a Lasting Relationship With Customers

April 19, 2019 By lyndsinreallife 1 Comment

Businesses are designed to make money–everyone knows that. If you’ve got a business, then it was likely started because you were looking for a better way to make a living. However, simply having a business isn’t enough even if you have a fantastic product. Companies like Apple and Google can afford to have a couple of vocal unhappy customers because it usually doesn’t affect the overall scheme of things. They still make excellent products that are sold in the millions all over the world.

However, if you’re a relatively small business then an unhappy review can negatively affect your business and it’s a good idea to focus on creating a lasting relationship with customers to help you grow your brand in a positive light. People often say that there’s no such thing as bad exposure, but if you’re a small no-name brand with lots of negative reviews, then it’s clearly a bad thing.

In this article, we’re going to talk about a couple of business ideas that are perfect for growing a lasting relationship with your customers.

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1. Choose a business that allows you to interact with customers

A business that is focused on interacting with customers is a great way to ensure that you can build a lasting relationship. For instance, consultancy is a fantastic business venture if you love working with clients and empowering their businesses or even their life. Coaching is similar to consultancy and is often used for areas such as fitness and there are even life coaching opportunities. If you can interact with your customers on a regular basis, then it’s a great way to ensure that your business will continue to grow and develop solid relationships with your clients.

2. Choose a business idea that improves the health of your customers

Health is always going to be a huge concern which is why health-focused business opportunities are a great way to solidify business relationships. However, health-based businesses are very common and it’s difficult to really get noticed unless you seek out a niche or growing health-based industries. For instance, the growing cannabis industry in America is a great opportunity and looking for the best wholesale company is much easier because there are fewer around. Alternatively, you could think about digital-focused health ideas such as online checkups and self-help advice.

3. Choose a business that makes your customers laugh or smile

Entertainment will always be a great business opportunity if you want to create a deeper connection with your audience. If your products are capable of making your customers laugh or smile then it creates a fantastic opportunity for you to grow your business relationships. For instance, if you’re in the business of making films, music, video games or even fictional stories, then there’s always the opportunity of speaking to your fans in person when they go to purchase your products in person and you can always have a blog which showcases your product’s development to keep them entertained and informed.

4. Choose a business that can be active on social media

Social media is a great way to interact with your customers and any business idea that can make regular use of social media is the perfect opportunity to build a lasting relationship. Almost any business can take advantage of social media, but there are a couple of business ideas that will make regular active use of it. For instance, any technology-focused company should be using social media to grow their brand, and you should also try to take advantage of social media for the purpose of customer service and feedback. It’s a brilliant way to give your customers a point of contact if they need assistance with your products or would like to offer positive feedback.

5. Choose a business that involves many public appearances

Public appearances are a great way for you to get brand exposure. This means that if you’re regularly able to make appearances at trade shows or even local malls to showcase your products, then it’s going to help you stay in the minds of your customers and will also give you the opportunity to interact with your audience in person. Virtually any business could make regular public appearances, but if there are plenty of excuses to do so (such as a tech business thanks to all of the tech-related trade shows) then it’s a positive for your business and you should take advantage of it when possible. More media and influencer coverage is never a bad idea and will help you create a much larger brand.

This post was a collaboration.

Career Focus: Choosing The Qualification You’ll Need To Succeed

February 20, 2019 By lyndsinreallife 2 Comments

If you have decided to refocus your career path and move in a new direction, the chances are that you’ll need to re-enter education in order to do so. Whether you’re looking to make a dramatic change – for example, you currently work in PR but want to move into nursing – or more of a sideways move such as marketing copywriter to marketing campaign manager, you’ll still usually still need at least some form of training and certification in order to transition your career.

However, while you may know you need further education, knowing exactly what type of education you require or which qualification is suitable for your career aspirations can be tricky. Most educational and training courses are wide-ranging, which can mean narrowing down the right one for your specific requirements is a particular challenge. There are, however, a few tips you can follow when trying to decide which course is the right choice for you.

Ask Recruiters

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To do this, you’ll first need to have an idea of what specific job role you’re hoping to move into. So if you’re a copywriter looking to work in marketing, you’ll need to zero in on which specific marketing role you’d like to do in the future; for the sake of the example, we’ll say that you decide you’d like to be a marketing accounts manager. When you’ve got your job role in mind, you can ask companies who hire marketing accounts managers which qualification they most want to see on an applicant’s resume. It’s usually best to ask at least three different companies in order to develop a consensus, but when you’ve done so, you can be sure you’re choosing a course that recruiters genuinely feel is impressive.

Check Course Providers

Any reputable course provider will seek to ensure that their prospective students make the right choice as to which course they should pursue. As a result, it’s worth researching course providers, and then looking for further guidance on their website. You should be able to find in-depth guides that explain intricacies such as the difference between MSN and DNP for prospective nursing students, whether you need a foundation certificate or diploma in marketing, and similar topics related to your specific career choice on most course providers’ websites, though you can call to ask if you’re in need of further guidance.

Go with What Interests You

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In the above two examples, the advice is generally only suitable for people that have a specific goal in mind – but what if you’re more open to the different possibilities, and want to keep your options flexible? If this applies to your situation, it’s usually best to opt for whichever course interests you. Look for a course with a recognizable qualification, but otherwise, focus on the syllabus; the chances are that, over the course of your studies, you’ll begin to narrow your preferences and zone in on suitable future job roles naturally. While this approach does not lend itself to certain occupations – nursing, for example, requires rigorous training in adherence with regulation – but for marketing or other arts-based subjects, you can afford the flexibility of a more generalized course.

In conclusion

Hopefully, the tips above will help you to select the right course as you seek to change your career path and enjoy a brighter future as a result – good luck!

This post was collaboration.

Thanks for reading!

Personal SoCal

Be Present

January 13, 2014 By lyndsinreallife Leave a Comment

This past weekend, I was in Anaheim, CA for Herbalife’s Quarterly Event: January Spectacular. It is a two day event where we learn from the best health coaches and business builders around the country on how to improve in our business and personal lives.

Every three months, there is a BIG event. This event (JanSpec) was my fourth big event since joining Herbalife. And this was the first event in the past 14 months where I did not have anxiety and I did not want to “just get through it.” I was very present at JanSpec. Usually I am on my phone (Facebook, Instagram, texting) throughout most the training, and constantly checking the time wondering “when will it end?”

But not this time!

My mentor Elyse asked me last night, “So what is different this time?” I told her I KNOW this is my career, and I am now mentally stable enough to where I can process everything. There are so many trainers that go on stage and give so much information- often times it gets overwhelming for me because I cannot process it correctly. But not anymore!

The biggest difference: I know this is where I belong. This life is for me, even if I did not believe it in the past.

So every day I felt excited, and I listened from a new perspective (as if I was brand new to the world), and I enjoyed every minute! Time goes way too fast sometimes, and it’s so important to be present in every moment – you never know what you will miss!

Our team (Holloway Org) at the 80s party on Saturday night. We get to dress up at night, and then be professional during the day! Super fun!