Businesses are designed to make money–everyone knows that. If you’ve got a business, then it was likely started because you were looking for a better way to make a living. However, simply having a business isn’t enough even if you have a fantastic product. Companies like Apple and Google can afford to have a couple of vocal unhappy customers because it usually doesn’t affect the overall scheme of things. They still make excellent products that are sold in the millions all over the world.
However, if you’re a relatively small business then an unhappy review can negatively affect your business and it’s a good idea to focus on creating a lasting relationship with customers to help you grow your brand in a positive light. People often say that there’s no such thing as bad exposure, but if you’re a small no-name brand with lots of negative reviews, then it’s clearly a bad thing.
In this article, we’re going to talk about a couple of business ideas that are perfect for growing a lasting relationship with your customers.
1. Choose a business that allows you to interact with customers
A business that is focused on interacting with customers is a great way to ensure that you can build a lasting relationship. For instance, consultancy is a fantastic business venture if you love working with clients and empowering their businesses or even their life. Coaching is similar to consultancy and is often used for areas such as fitness and there are even life coaching opportunities. If you can interact with your customers on a regular basis, then it’s a great way to ensure that your business will continue to grow and develop solid relationships with your clients.
2. Choose a business idea that improves the health of your customers
Health is always going to be a huge concern which is why health-focused business opportunities are a great way to solidify business relationships. However, health-based businesses are very common and it’s difficult to really get noticed unless you seek out a niche or growing health-based industries. For instance, the growing cannabis industry in America is a great opportunity and looking for the best wholesale company is much easier because there are fewer around. Alternatively, you could think about digital-focused health ideas such as online checkups and self-help advice.
3. Choose a business that makes your customers laugh or smile
Entertainment will always be a great business opportunity if you want to create a deeper connection with your audience. If your products are capable of making your customers laugh or smile then it creates a fantastic opportunity for you to grow your business relationships. For instance, if you’re in the business of making films, music, video games or even fictional stories, then there’s always the opportunity of speaking to your fans in person when they go to purchase your products in person and you can always have a blog which showcases your product’s development to keep them entertained and informed.
4. Choose a business that can be active on social media
Social media is a great way to interact with your customers and any business idea that can make regular use of social media is the perfect opportunity to build a lasting relationship. Almost any business can take advantage of social media, but there are a couple of business ideas that will make regular active use of it. For instance, any technology-focused company should be using social media to grow their brand, and you should also try to take advantage of social media for the purpose of customer service and feedback. It’s a brilliant way to give your customers a point of contact if they need assistance with your products or would like to offer positive feedback.
5. Choose a business that involves many public appearances
Public appearances are a great way for you to get brand exposure. This means that if you’re regularly able to make appearances at trade shows or even local malls to showcase your products, then it’s going to help you stay in the minds of your customers and will also give you the opportunity to interact with your audience in person. Virtually any business could make regular public appearances, but if there are plenty of excuses to do so (such as a tech business thanks to all of the tech-related trade shows) then it’s a positive for your business and you should take advantage of it when possible. More media and influencer coverage is never a bad idea and will help you create a much larger brand.
This post was a collaboration.